Intensions on Market Psychology

As human beings, we experience who we are not only through our own successes and failures, but also through the objects that surround us; through living conditions, through media… It’s amazing how complex everyday motivation becomes once it is no longer taken for granted.
— Prof. Herbert Fitzek

One of the biggest areas of opportunity for a business or brand is market psychology. Involving the study of unconscious individual and socio-cultural motivations, morphological market psychology provides a new way to explore and understand human behaviour.

In order to provide an introduction to the topic of morphological market psychology, Intensions Consulting have put together a simple SlideShare presentation titled 'Understanding Market Psychology.' We hope you find the presentation informative, and if you're interested in learning more about morphological market psychology please contact us.