Intensions at Canada Beef Forum

On September 17th 2015, Intensions Consulting was proud to present at the Canadian Beef Producers Annual Forum in Calgary. According to Rob Meijer, President of Canada Beef, the event was designed to, "showcase the important work we’ve done over the past year, as well as bring together a diverse group of speakers to highlight the importance of a strong brand and loyal partnerships across different industries."

For the conference keynote presentation Nick Black, Managing Partner at Intensions, joined James Bradbury, Brand Officer at Canada Beef, and Bill Baker, Principal at BB&CO, to share findings from our recent study of beef brand perceptions in China, Japan, Mexico and Canada.

Intensions Consulting would like to thank Canada Beef for inviting us to participate in the conference, and the management team, in particular Rob Meijer, James Bradbury and Tayla Fraser, for all the effort that they put into organizing this fantastic event.