On March 2nd, 2016, Intensions Consulting was proud to participate in Digital Design Talks. Organized by the Vancouver Film School, the topic of the talk was Understanding Marketing Psychology and was designed to help students understand, "the hidden psychological motivations that exist beneath the surface of everyday social trends and human behavior."
On February 4th 2016, Intensions Consulting was proud to present at the Ranching Opportunities Conference in Alberta. Organized by Olds College, the event was designed to help producers and students, "discover new ways to manage their livestock, explore options for marketing their product, and learn about the challenges and achievements of successful ranchers."
On September 25, 2015, Intensions Consulting was quoted by The Western Producer in an article titled, 'Campaign set to ignite Canadian exports.' Written by Barbara Duckworth, the article explored our recent study of beef consumers, producers and processors.
To quote from the article, "international polling... in Canada, China, Mexico and Japan have found that potential customers associate Canada with wide open spaces, a clean environment and nice people who follow the rules... There may be negative aspects to eating beef, such as worries about fat or the effect of cattle production on the environment, but those appear to be minor concerns among those surveyed, said Nick Black of Intensions, an international marketing research company."
According to Rob Meijer, President of Canada Beef, the event was designed to, "showcase the important work we’ve done over the past year, as well as bring together a diverse group of speakers to highlight the importance of a strong brand and loyal partnerships across different industries."
On March 27th 2015, Intensions Consulting was proud to present at the 2015 Annual Livestock Care Conference. Organized by Alberta Farm Animal Care, the event was designed to, "provide an opportunity for researchers, industry, students, government and the public to address challenges and trends in animal care."