Intensions Press

Intensions Study in Toronto Sun

Intensions Study in Toronto Sun

On June 11, 2018, the Toronto Sun published an article titled, ‘Canadian men live unhealthy lifestyles: Study’. The article was based on the findings from our recent Intensions Consulting and Canadian Men’s Health Foundation study on the Five Health Habits of Canadian Men.

To quote from the article: “Junk food, booze, smoking and lack of sleep. All of these factors contribute to an unhealthy lifestyle. According to a study, 72% of men in Canada have two or more traits that lead to this type of lifestyle. The Canadian Men’s Health Foundation (CMHF) compiled the first national study on men’s health behaviours. The study - which coincides with Canadian Men’s Health Week - looks at five health behaviours that prevent chronic disease.”

Intensions Study: Five Health Habits of Canadian Men

Intensions Study: Five Health Habits of Canadian Men

A new study conducted by Intensions Consulting and the Canadian Men’s Health Foundation has found that seventy-two percent of men regularly demonstrate two or more unhealthy behaviours, including a poor diet, smoking cigarettes, problem drinking, not exercising or not getting regular sleep.

The study, which was published in the latest edition of the Canadian Urological Association Journal, involved an online survey with 2000 Canadian men between the ages of 19 and 94 years.

Intensions Study on Fresh Radio

Intensions Study on Fresh Radio

On April 29, 2018, Fresh Radio published an article titled, ‘What makes a man? Millennials say selflessness, openness, personal health.’ Written by Monique Scotti, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

Intensions Study in Slate

Intensions Study in Slate

On May 11, 2018, Slate Magazine published an article titled, ‘Une définition plus ouverte de la masculinité permettrait aux hommes de gagner en longévité.’ Written by Peggy Sastre, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

To quote for the article: “Quelques jours plus tôt, des chercheurs de l'université de la Colombie-Britannique, associés à l'institut de sondage Intensions Consulting, publiaient une étude montrant que les Canadiens âgés de 15 à 29 ans semblent délaisser les valeurs masculines traditionnelles –l'égoïsme, l'hédonisme, la compétition– pour leur préférer l'ouverture à autrui et le souci de son propre bien-être, physique comme psychique.”

Intensions Study in Men's Health

Intensions Study in Men's Health

On April 27, 2018, Men’s Health published an article titled, ‘Millennial Men May Be More Selfless Than Older Generations’. Written by Melissa Matthews, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

To quote for the article: “When you hear the word "millennial," you might picture a wannabe Instagram influencer who still hasn't moved out of his parents' house five years after graduating college — someone who's fine with being lazy and entitled. But it turns out, today's young men may be anything but. Seeking insights on ways to improve gender-specific healthcare, a recent study asked 630 Canadian men ages 15 to 29 to identify the values they thought all guys should embody. Chief among them were selflessness, social consciousness, and openness - a change from the traditional masculine values of older guys.”