Intensions in The Western Producer

On April 23, 2015, Intensions Consulting was quoted by The Western Producer in an article titled, 'Animal Care Standards High: Survey'. Written by Barbara Duckworth, the article explored our recent study of Alberta farm practices and how they impact consumer eating behaviour.

To quote from the article, "a new survey on consumer perceptions has found that most Albertans consider livestock production to be part of the provincial culture, but few know much about what happens on the farm." 

The article went on to explain that the Intensions study "found four different [consumer segments] ranging from those who whole heartedly eat lots of meat, poultry and dairy products without too much concern about animal welfare to those who eat little of these products for a variety of reasons, including concerns over how the animals were raised."

For a full copy of the article, please click the link below: