We've found hidden insights and opportunities for clients & Partners around the world


“Good data is essential to strategic planning. We are highly impressed by the research methods employed by Nick Black and the Intensions Consulting team, and their ability to correlate the data to strategic opportunities and outcomes for Alberta Chicken Producers. The insights from our consumer study not only served as a shared learning opportunity for our board, staff, and industry stakeholders, but also stimulated conversation that will continue to serve in the refinement of our strategic priorities, actions, and key performance indicators in the years ahead. We were referred to Intensions Consulting from a number of its past clients and would highly recommend Intensions Consulting to other organizations.”

– KAREN KIRKWOOD, CEO, ALBERTA CHICKEN PRODUCERS


"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base. We learned not only what people think and how they behave, but also WHY they think what they do and how we can present information in an effective manner moving forward. The results from the work Intensions completed for us has gone a long way in informing our current practices and identifying a way forward."

- DR. ANGELA GRETER, EXECUTIVE DIRECTOR, ALBERTA FARM ANIMAL CARE


"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come. I look forward to more work with Intensions Consulting and I would be happy to recommend them."

- JAMES BRADBURY, BRAND OFFICER, CANADA BEEF


"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

- WAYNE HARTRICK, PRESIDENT, CANADIAN MEN'S HEALTH FOUNDATION


"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious. Added to this, his ability to communicate the process, thinking and outcome of his work means clients aren't fogged by complex algorithms; instead they feel involved in the process, thinking and discussions that follow. I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage. I'd work with Nick again and am always thinking of ways I could get him involved with current projects, even though we have 9 hours time zones between us; Nick would make it happen!"

- DR. JON HAYWOOD, HEAD OF STRATEGY, NOMADS AGENCY


"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand, while giving you a most rational validation tool for your branding case. He is a sophisticated thinker who speaks clearly and engagingly, bringing not only great expertise, but also infectious enthusiasm and creative inspiration to your branding project. Working with Nick has been a true pleasure, he’s an open, honest, generous and humble spirit. I look forward to working with Nick again, and would recommend him with my eyes closed."

- JAVIER PUIG, DIRECTOR, PERSONA 


"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

- DR. JOHN OLIFFE, PROFESSOR, UNIVERSITY OF BRITISH COLUMBIA