latest news featuring our research

- June 18, 2021, The Globe & Mail, It took a pandemic to change fatherhood – and for these dads, there’s no going back to ‘normal’

- March 20, 2021, American Journal of Men’s Health, Promoting Men’s Health With the “Don’t Change Much” e-Program

- June 25, 2020, Medical News Bulletin, Can e-health apps improve men’s health?

- June 23, 2020, St. Albert Gazette, Men's mental health: A pandemic perspective

- June 21, 2020, CTV News, 60 per cent of fathers feel closer to their kids due to lockdown measures: study

- June 21, 2020, CTV News, Maritime dads grow closer to family amid pandemic

- June 21, 2020, VOCM, Fathers Take Time During Pandemic to Strengthen Bonds with Children

- June 21, 2020, Medical News Today, Men's mental health: 'Man up' is not the answer

- June 21, 2020, Chilliwack Progress, Fathers enjoy more time with children during COVID-19 pandemic

- June 21, 2020, Mission City Record, Fathers enjoy more time with children during COVID-19 pandemic

- June 20, 2020, The Whig Standard, COVID-19 pandemic puts a silver lining on Father’s Day this year

- June 20, 2020, Vancouver Sun, COVID-19: Studies show B.C. dads spending more time with their kids during pandemic

- June 20, 2020, Toronto Sun, COVID-19 pandemic puts a silver lining on Father’s Day this year

- June 20, 2020, The Cochrane Times Post, COVID-19 pandemic puts a silver lining on Father's Day this year

- June 19, 2020, CTV News Toronto, Survey finds fathers bonding more with kids amid COVID-19 restrictions

- June 18, 2020, Global News, Fathers feeling closer to children thanks to COVID-19 restrictions: research

- June 17, 2020, Lethbridge News Now, Study: How the COVID-19 pandemic has impacted Canadian fathers

- June 16, 2020, Victoria News, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Chiliwack Progress, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Abbotsford News, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, The Free Press, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Surrey-Now Leader, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Kelowna Capital News, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Alberni Valley News, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Cranbrook Daily Townsman, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Maple Ridge News, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, Kimberley Bulletin, Online options can help when men avoid doctors: UBC researchers

- June 16, 2020, National Observer, The help men can get online could save their lives

- June 15, 2020, The Tyee, When Men Avoid Doctors, Online Options Can Help

- June 11, 2020, Medical Xpress, E-health resource improves men's health behaviours with or without fitness facilities

- June 11, 2020, UBC News, E-health resource improves men’s health behaviours with or without fitness facilities

- May 15, 2020, Journal of Medical Internet Research, Mapping Canadian Men’s Recent and Intended Health Behavior Changes Through the Don’t Change Much Electronic Health Program

- May 15, 2020, Journal of Primary Care & Community Health, Men’s Help-Seeking for Depression: Attitudinal and Structural Barriers in Symptomatic Men

- April 26, 2020, Journal of Mental Health, Health-related masculine values, depression and suicide risk in men: associations among men with a history of childhood maltreatment

- March 20, 2020, Forbes, Technology Is Making Our Youth Stressed, Lonely, Narcissistic And Digitally Obese

- January 29, 2020, CTV News, When men talk about mental health: Montreal group gives guys a space to speak openly

- August 12, 2019, International Journal of Men’s Social and Community Health, Predictors of Unhealthy Alcohol Consumption Behavior in Canadian Men

- July 9, 2019, Les Echos, Les patrons sont-ils menacés par la robotisation?

- June 19, 2019, Journal Metro, Le travail tue les hommes

- June 16, 2019, Toronto Sun, Get in the grove, dad!

- June 10, 2019, City News, Most men working themselves into an early grave, study finds

- June 10, 2019, CTV News, Are tired, stressed men overworking themselves to early graves?

- May 29, 2019, Journal of Health Promotion International, Canadian men’s health stigma, masculine role norms and lifestyle behaviors

- April 5, 2019, Journal Psychology, Health & Medicine, Shame and guilt mediate the effects of alexithymia on distress and suicide-related behaviours among men

- March 19, 2019, Journal of Health Promotion Practice, Canadian Men’s Health Literacy: A Nationally Representative Study

- December 28, 2018, Regina Leader-Post, Be a man: Millennial males cherish good health over traditional masculine traits

- December 28, 2018, Vancouver Sun, Be a man: Millennial males cherish good health over traditional masculine traits

- December 26, 2018, TVA Nouvelles, Les milléniaux accordent plus d’importance à leur bien-être qu’à leur masculinité

- December 25, 2018, Crag & Canyon, BE A MAN: Millennial males cherish good health over traditional masculine traits, study suggests

- December 24, 2018, Lifestyle Inquirer, Millennial men value good health more than physical strength

- December 5, 2018, Men’s Health, Millennial Men Prioritise Altruism and Good Health over Physical Strength

- December 4, 2018, Deccan Chronicle, Millennial men ditching traditional 'masculine' values, care more about good health

- December 4, 2018, Tele13, Menos competitivos y más altruistas: la nueva masculinidad de los hombres millenials

- December 4, 2018, The Asian Age, Millennial men ditching traditional 'masculine' values, care more about good health

- December 3, 2108, Daily Mail, Millennial men value good health and altriusm over ‘masculine’ traits’

- December 1, 2018, Study Finds, Millennial Men Ditching Traditional ‘Masculine’ Values, More Likely To Embrace ‘Emotional Strength’

- November 1, 2018, American Journal of Men’s Health, Unhealthy Behaviors Among Canadian Men Are Predictors of Comorbidities: Implications for Clinical Practice

- October 19, 2018, Country Guide, Men’s health matters

- September 27, 2018, Canadian Urological Association Journal, Composite health behaviour classifier as the basis for targeted interventions and global comparisons in men’s health

- June 25, 2018, Vice, Most Canadian Men Have Unhealthy Lifestyles, No Brainer Study Says

- June 13, 2018, Huffington Post, Most Canadian Men Have Unhealthy Lifestyles, Says New Study

- June 11, 2018, The Telegram, Study finds 72 per cent of Canadian men are unhealthy; Atlantic region is second worst

- June 11, 2018, The DailyHive, New study finds 72% of Canadian men live unhealthy lifestyles

- June 11, 2018, Truro News, Atlantic region men not doing well, new study says

- June 11, 2018, Northern Pen, Study finds 72 per cent of Canadian men are unhealthy; Atlantic region is second worst

- June 11, 2018, Global News, Manitoba men are some of the unhealthiest in Canada, survey concludes

- June 11, 2018, The Compass, Study finds 72 per cent of Canadian men are unhealthy; Atlantic region is second worst

- June 11, 2018, Global News, More than half of Canadian men have unhealthy diets: study

- June 11, 2018, Burnaby Now, Nearly 3 out of 4 Canadian men are unhealthy: study

- June 11, 2018, The Province, Canadian men live unhealthy lifestyles: Study

- June 11, 2018, CBC News, Les hommes ont de mauvaises habitudes de vie au Canada, selon une étude

- June 11, 2018, CBC News, Santé : les hommes en Atlantique gagneraient à s'entraîner et à dormir mieux

- June 11, 2018, CBC News, 72% of Canadian men live unhealthy lives - and things are even worse on the Prairies

- June 11, 2018, CBC News, B.C. men healthiest in country but still need work, survey finds

- June 11, 2018, CBC News, Nearly 4 out of 5 Prairie men have unhealthy lifestyles, study suggests

- June 11, 2018, CTV News, 72 per cent of Canadian men have unhealthy lifestyles: survey

- June 11, 2018, Toronto Sun, Canadian men live unhealthy lifestyles: Study

- June 11, 2018, Country Radio, Most Canadian men are unhealthy: Men's Health Foundation

- June 11, 2018, Winnipeg Free Press, Manitoba men among Canada's unhealthiest

- June 11, 2018, The Packet, Study finds 72 per cent of Canadian men are unhealthy; Atlantic region is second worst

- June 9, 2018, Psychology Today, Are Millennial Men Rejecting “Manhood”?

- May 11, 2018, Slate, Une définition plus ouverte de la masculinité permettrait aux hommes de gagner en longévité

- April 30, 2018, CKNW, Modern Day Masculinity

- April 29, 2018, 915 The Beat, What makes a man? Millennials say selflessness, openness, personal health

- April 29, 2018, Fresh Radio, What makes a man? Millennials say selflessness, openness, personal health

- April 29, 2018, Global News, What makes a man? Millennials say selflessness, openness, personal health

- April 27, 2018, Men’s Health, Millennial Men May Be More Selfless Than Older Generations

- April 27, 2018, Earth.com, Millennial men are different and value health and selflessness

- April 27, 2018, AskMen.com, Millennial Men Are Not Selfish and Self-Obsessed, Science Says

- April 26, 2018, The Mirror, Male Millennials value EMOTIONS over physical strength, study reveals

- April 26, 2018, Neuroscience News, Millennial Men Value Altruism and Self Care Above Traditional Male Qualities

- April 26, 2018, IFLScience, Millennial Men Are The Definition Of Prince Charming, Science Says

- April 26, 2018, PsychCentral, Young Men Said to Value Selflessness as Top Masculine Trait

- April 25, 2018, MedicalXpress, Millennial men value altruism and self-care above traditional male qualities

- April 25, 2018, Toronto Star, Nine in 10 young men say ‘selflessness’ is a masculine trait

- April 25, 2018, EurekAlert, Millennial men value altruism and self-care above traditional male qualities

- April 25, 2018, ScienceDaily, Millennial men value altruism and self-care above traditional male qualities

- April 25, 2018, UBC News, Millennial men value altruism and self-care above traditional male qualities

- April 25, 2018, Psychology of Men & Masculinity, A mixed-methods study of the health-related masculine values among young Canadian men

- February 1, 2018, Canadian Newswire, Le plafond de verre de la santé cardiaque féminine est bien réel, et nous devons en venir à bout

- February 1, 2018, Canadian Newswire, Women's heart health is another glass ceiling we need to smash

- July 24, 2017, Huffington Post, Is There A Difference Between Sleep And Rest?

- July 7, 2017, Huffington Post, Lack Of Sleep Can Contribute To The End Of Your Marriage

- July 1, 2017, American Journal of Men’s Health, Canadian Men’s Perspectives of Depression: Awareness and Intention to Seek Help

- May 16, 2017, International Journal of Psychiatry in Clinical Practice, Alexithymia, suicidal ideation and health-risk behaviours: a survey of Canadian men

- November 27, 2016, DK, Danskere tror ikke, at robotter stjæler deres jobs

- October 29, 2016, Global News, Canada third most sleep-deprived country: study

- July 27, 2016, News 1130, Lack of sleep poses serious long-term health impacts for men

- July 27, 2016, Enorm, Sind Roboter die besseren Chefs?

- July 25, 2016, CKNW, Who Needs Sleep? Turns Out You Do!

- July 25, 2016, CTV, Sleepless in Canada

- July 25, 2016, CBC News, Une étude révèle que les hommes canadiens ne dorment pas assez

- July 25, 2016, CBC News, Un tiers des hommes canadiens manquent de sommeil, selon une étude

- July 25, 2016, CBC News, 30% of Canadian men not getting enough sleep, says study

- July 25, 2016, Global News, Study finds Canadian men sleep deprived

- July 25, 2016, Global News, Study finds one in three Canadian men are sleep-deprived

- July 25, 2016, Radio Canada International, Une étude révèle que les hommes canadiens ne dorment pas assez

- July 24, 2016, News 770, Canadian Men’s Health Foundation says guys need to get more sleep

- July 24, 2016, 630 CHED, Canadian Men’s Health Foundation says guys need to get more sleep

- July 24, 2016, CBC, Canadian men not getting enough sleep: study

- May 5, 2016, Canadian HR Reporter, Many people would prefer to be hired by a computer: Study

- April 29, 2016, Journal of Mental Health, Men’s depression and suicide literacy: a nationally representative Canadian survey

- April 19, 2016, BBC, Truth be told, we're more honest with robots

- April 5, 2016, Roundhouse Radio, The Future of Work

- April 1, 2016, Human Resources, McCann Japan introduces world’s first robot creative director

- March 30, 2016, Sputnik, Losing Faith in Human Bosses: Canadians Don't Mind Being Managed by Robots

- March 30, 2016, Betakit, Report: Canadians trust computers more than humans and value flexibility in the future workplace

- March 30, 2016, HRM Online, A quarter of Canadians trust robots over bosses

- March 29, 2016, Huffington Post, Should A Computer Program Replace Your Boss?

- March 29, 2016, Fusion, Report: A quarter of Canadians think a computer program would be more ethical and trustworthy than their fleshy bosses

- March 29, 2016, CKNW, Taking the Human out of HR

- March 29, 2016, Vancouver Sun, Would you rather answer to a computer than your boss?

- March 29, 2016, Vice, A Third of Young Canadians Would Prefer a Robot Boss

- March 16, 2016, Western Producer, Take measures to keep markets: Poultry chair

- February 6, 2016, Mountain View Gazette, Ranching industry urged to stress positives

- February 1, 2016, The Georgia Straight, UBC depression study finds men are their own worst enemy

- January 26, 2016, DailyHive, Men with depression feel strong stigma about their condition: UBC study

- January 26, 2016, News 1130, Stigma, shame preventing men with depression from getting help: Study

- January 5, 2016, Community Mental Health Journal, Stigma in Male Depression and Suicide: A Canadian Sex Comparison Study

- September 25, 2015, Western Producer, Campaign set to ignite Canadian exports

- July 1, 2015, Urology Times, Personalized messaging: Communicating with men about their health

- April 2, 2015, Meristem Land & Science, Views from the frontlines

- April 23, 2015, Western Producer, Animal standards high: Survey

- November 7, 2014, Vancouver Observer, Dark Futures conference: We've created a monster

Client Quotes
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"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

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"I’ve had the pleasure of working with Intensions Consulting since early 2016. They came highly recommended and did not disappoint - becoming a natural extension of our team and trusted advisors. We partnered on a number of projects in support our expansion into new countries & markets. Not only did they bring incredible expertise they were able to learn our business, culture and values and apply recommendations that worked for our unique business and culture. We look forward to continuing to work with Intensions as a natural extension of the #SajeTeam."

KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

What Our Clients Say

"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

What Our Clients Say

"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

What Our Clients Say

"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

What Our Partners Say

"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious... I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage."

DR. JON HAYWOOD, HEAD OF STRATEGY

NOMADS AGENCY

What Our Clients Say

"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base."

DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

What Our Partners Say

"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand."

JAVIER PUIG, DIRECTOR,

PERSONA