Opportunities need evaluation. That's why we provide quantitative tracking, e-motion testing, and external evaluation to help our clients assess market perceptions and impact.
We believe that evaluation is critical to the decision making process, which is why we've developed a suite of testing and tracking tools that are designed to detect changes in human behaviour, emotions, motivations and perceptions.
Together we’ve helped our clients assess the effectiveness of their advertising, estimate product and service adoption rates, and improve the impact of their social programs.
Assessing Market Impact:
- How much will people pay for our product?
- How can we change user behaviour?
- Which actions lead to increased sales?
Assess Brand Impact:
- Have we changed our brand perceptions?
- What emotions does our marketing convey?
- How can we influence client perceptions?