Intensions Study on Global News

Intensions Study on Global News

On April 28, 2018, Global News published an article titled, 'What makes a man? Millennials say selflessness, openness, personal health'. Written by Monique Scotti, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

To quote from the article: "Ninety-one per cent of respondents agreed that a man should help other people, the results showed, and about 80 per cent believed that a man should give back to his community. A full 88 per cent said a man should be open to new ideas, new experiences, and new people. Black said the shift in stated priorities may be part of a broader societal change, and that men are increasingly seeing themselves as caregivers — and they’re not apologetic about it".

Intensions Study on CKNW

Intensions Study on CKNW

On April 30, 2018, CKNW invited us into the studio to discuss our recent Intensions Consulting and UBC study on The New Values of Millennial Men. Hosted by Jon McComb, the interview explored the importance of selflessness, openness, and strength, among young Canadian men.

To quote from the interview: "The stereotype of the hedonistic, hyper-competitive young man who engages in dangerous and risky activities may still remain, but it is no longer a true picture of a masculine man. This has even led to reports that the life expectancy gap between men and women is quickly shrinking".

Intensions Study: The New Values of Millennial Men

Intensions Study: The New Values of Millennial Men

A new study from Intensions Consulting and the University of British Columbia has found that contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious.

The study, published in the journal Psychology of Men & Masculinity, found that the most strongly endorsed masculine value is selflessness. Ninety-one per cent of the men agreed that a man should help other people, and 80 per cent believed that a man should give back to the community. Openness also ranked highly—88 per cent said a man should be open to new ideas, new experiences, and new people—and so did health, with a majority of participants saying that men should be healthy or in good shape.

Intensions Study in Enorm Magazine

Intensions Study in Enorm Magazine

On July 27, 2016, the German magazine Enorm published an article titled, 'Sind Roboter die besseren Chefs?' or 'Are Robots the better Chefs?' Written by Vincent Halang, the article discussed findings from our recent Intensions Consulting study on the Future of Work across Canada.

 

 

Intensions Study on CKNW, 630 CHED, News 1130 & News 770

Intensions Study on CKNW, 630 CHED, News 1130 & News 770

Over the past month, our recent Intensions Consulting study on Men's Sleep as appeared on a number of online news and radio stations, including: CKNW, 630 CHED, News 1130 and News 770. Below are summaries and links to these articles and discussions.