Intensions Study on the BBC

Intensions Study on the BBC

On April 19, 2016,  the BBC published an article titled, 'Truth be told, we're more honest with robots.' Written by Bryan Borzykowski, the article included findings from our recent Intensions Consulting study on the Future of Work across Canada.

BBC: "People really are more truthful when they disclose information to a computer. That goes for both general questions as well as more intimate details." Image: BBC

To quote from the article: "People are more open with automated tools because they believe computers don’t judge and that they’re more ethical, studies show. A study, released in March by Vancouver, Canada-based market research firm Intensions Consulting found that 26% of Canadian adults believed an unbiased computer program would be more trustworthy and ethical than their workplace leaders and mangers."

For a full copy of the article, please click the link below: