Nikolas Badminton

Intensions Study on the BBC

Intensions Study on the BBC

On April 19, 2016,  the BBC published an article titled, 'Truth be told, we're more honest with robots.' Written by Bryan Borzykowski, the article included findings from our recent Intensions Consulting study on the Future of Work across Canada.

To quote from the article: "People are more open with automated tools because they believe computers don’t judge and that they’re more ethical, studies show. A study, released in March by Vancouver, Canada-based market research firm Intensions Consulting found that 26% of Canadian adults believed an unbiased computer program would be more trustworthy and ethical than their workplace leaders and mangers."

Intensions Study: The Future of Work

Intensions Study: The Future of Work

A new study by Intensions Consulting and Nikolas Badminton has examined the future of work across Canada – and the findings suggest some challenges ahead.

The study, which surveyed 2299 adults across Canada, found that a quarter (26%) of Canadian adults believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers. Among younger adults (those aged 20-39) that number was significantly higher, with 31% agreeing that an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.

“This study has uncovered a number of interesting and potentially challenging trends for the future of work in Canada,” says Nick Black, Managing Partner at Intensions Consulting. “For younger adults, who have grown up trusting and relying on technology, there seems to be a growing preference for automated leadership and management.”