Health Promotion International

Intensions Study: Health Stigma & Toughness

Intensions Study: Health Stigma & Toughness

A new study conducted by Intensions Consulting and the Canadian Men’s Health Foundation has found that thirty-five percent of men believe it’s important to demonstrate toughness, endorsing views that men should ‘never reveal their vulnerability’ and should ‘take risks, even though they might get injured’.

The study, which was published in the latest edition of Oxford’s Health Promotion International, involved an online survey with 2000 Canadian men between the ages of 19 and 94 years. The study found that holding these toughness beliefs was associated with a greater frequency of health risks among men, in particular having significantly higher rates of unhealthy eating behavior and higher screening rates for depression.