On May 14th 2014, Intensions Consulting was excited to present along side a range of industry experts at the annual BCAMA Vision Conference. The theme of this conference was play, with marketers being encouraged to, "discover the marketing magic that appears when successful brands tap into the human instinct to play."
In keeping with the conference theme, we chose to share some research on, "The Psychology of Brand Play." The interactive session was lead by Nick Black, Managing Partner at Intensions™, and used insights from market psychology and case-studies from around the world to show how brands can use play to influence customer behaviour.
Intensions Consulting would like to thank the BCAMA for inviting us to participate in the Vision Conference, and the management team, in particular Meena Sandu and Sarah Finstad, for all the effort that they put into organizing this fantastic event.
Photos: Courtesy of BCAMA and Jay Shaw / Phillip Chin Photography