Strategic Planning

Intensions Study: The Future of Work

Intensions Study: The Future of Work

A new study by Intensions Consulting and Nikolas Badminton has examined the future of work across Canada – and the findings suggest some challenges ahead.

The study, which surveyed 2299 adults across Canada, found that a quarter (26%) of Canadian adults believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers. Among younger adults (those aged 20-39) that number was significantly higher, with 31% agreeing that an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.

“This study has uncovered a number of interesting and potentially challenging trends for the future of work in Canada,” says Nick Black, Managing Partner at Intensions Consulting. “For younger adults, who have grown up trusting and relying on technology, there seems to be a growing preference for automated leadership and management.”

Intensions on Market Psychology

Intensions on Market Psychology

One of the biggest areas of opportunity for a business or brand is market psychology. Involving the study of unconscious individual and sociocultural motivations, morphological market psychology provides a new way to explore and understand human behaviour. 

In order to provide an introduction to the topic of morphological market psychologyIntensions Consulting have put together a simple SlideShare presentation titled 'Understanding Market Psychology.' We hope you find the presentation informative, and if you're interested in learning more about morphological market psychology please contact us.

Intensions on Nomadic Millennials

Intensions on Nomadic Millennials

Using market research and market psychology to explore the motivations of Millennials, and their attempts to remain free from social and financial restriction. This post originally appeared on Nick Black's blog on April 6th 2014.

Intensions at From Now Conference

Intensions at From Now Conference

On June 7th 2014, Intensions Consulting attended the From Now conference. Organized by Nik Badminton, the conference was designed to help people, "learn and discuss how technology is integrating into and changing our societies and culture."

Intensions at BCAMA Conference

Intensions at BCAMA Conference

On May 14th 2014, Intensions Consulting was invited to speak at the annual BCAMA Vision Conference. In keeping with the conference theme of play, we chose to share some interactive research on, "The Psychology of Brand Play."