Morpological Research

Intensions in Urology Times

Intensions in Urology Times

Intensions Consulting recently collaborated on an article published in the Urology Times titled, 'Personalized messaging: Communicating with men about their health'.

Authored by Dr. Larry Goldenberg, Professor of Urologic Sciences at the University of British Columbia, and Dr. Sean Skeldon, Urologist at the University of Toronto, the article explored common psychological and sociological motivations that lead men to make different health-related decisions.

Intensions on Market Psychology

Intensions on Market Psychology

One of the biggest areas of opportunity for a business or brand is market psychology. Involving the study of unconscious individual and sociocultural motivations, morphological market psychology provides a new way to explore and understand human behaviour. 

In order to provide an introduction to the topic of morphological market psychologyIntensions Consulting have put together a simple SlideShare presentation titled 'Understanding Market Psychology.' We hope you find the presentation informative, and if you're interested in learning more about morphological market psychology please contact us.

Intensions on Nomadic Millennials

Intensions on Nomadic Millennials

Using market research and market psychology to explore the motivations of Millennials, and their attempts to remain free from social and financial restriction. This post originally appeared on Nick Black's blog on April 6th 2014.

Intensions at BCAMA Conference

Intensions at BCAMA Conference

On May 14th 2014, Intensions Consulting was invited to speak at the annual BCAMA Vision Conference. In keeping with the conference theme of play, we chose to share some interactive research on, "The Psychology of Brand Play."