market psychology

Intensions Study on CKNW

Intensions Study on CKNW

On April 30, 2018, CKNW invited us into the studio to discuss our recent Intensions Consulting and UBC study on The New Values of Millennial Men. Hosted by Jon McComb, the interview explored the importance of selflessness, openness, and strength, among young Canadian men.

To quote from the interview: "The stereotype of the hedonistic, hyper-competitive young man who engages in dangerous and risky activities may still remain, but it is no longer a true picture of a masculine man. This has even led to reports that the life expectancy gap between men and women is quickly shrinking".

Intensions Study in Enorm Magazine

Intensions Study in Enorm Magazine

On July 27, 2016, the German magazine Enorm published an article titled, 'Sind Roboter die besseren Chefs?' or 'Are Robots the better Chefs?' Written by Vincent Halang, the article discussed findings from our recent Intensions Consulting study on the Future of Work across Canada.

 

 

Intensions Study on Roundhouse Radio & CKNW

Intensions Study on Roundhouse Radio & CKNW

On April 5, 2016, Roundhouse Radio invited us into the studio to discuss our recent Intensions Consulting study on the Future of Work. Hosted by Janice Ungaro and Cory Ashworth, the interview covered trends in market psychology, work automation and employee motivations.

We also participated in an interview on CKNW which covered trends in the public perceptions of artificial intelligence, and workplace automation, with host Lynda Steele.

Intensions Study in Betakit

Intensions Study in Betakit

On March 30, 2016, Betakit published an article titled, 'Report: Canadians trust computers more than humans and value flexibility in the future workplace.' Written by Jessica Galang, the article discussed findings from our recent Intensions Consulting study on the Future of Work across Canada.

To quote from the article: "Market research agency Intensions and futurist Nikolas Badminton have released a study including 2,299 English-speaking Canadian adults between the ages of 20 and 59 to find out what Canadians value in their future workplaces... Respondents also had some concern about whether work was interfering with their personal lives — 37 percent of Canadian adults are concerned that work responsibilities are interfering with their personal lives, while 30 percent are always looking for new ways to cut corners and save time at work. Twenty-five percent think it’s fair to pursue their own projects and interests at work."

Intensions Study in Fusion

Intensions Study in Fusion

On March 29, 2016, Fusion published an article titled, 'Report: A quarter of Canadians think a computer program would be more ethical and trustworthy than their fleshy bosses'. Written by Ethan Chiel, the article discussed findings from our recent Intensions Consulting study on the Future of Work across Canada.

To quote from the article: "A recent survey found that a quarter of Canadians believe that a computer program could perform better than their human boss. The study, performed by Intensions, a Vancouver consulting firm, surveyed 2,299 adult Canadians (over the age of 20) over the last six months and found that 26% of Canadians “believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.”