market research

Intensions Study in the Daily Mail

Intensions Study in the Daily Mail

On December 3, 2018, the Daily Mail published an article titled, 'Millennial men value good health and altriusm over ‘masculine’ traits’ . Written by Mia De Graaf, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

To quote from the article: "Basically, 'if you look at all the published literature on this, the answer is: men don't do health,' Nick Black, managing partner at Intensions Consulting, who co-authored the paper with the University of British Columbia, told DailyMail.com. Getting to the heart of what men aspire to be, Black says, could shed light on why men's health is typically so poor, and how to get around it. 'These constructs of gender, and how you perform them, has a lot of influence on behaviors.' If we understand what those constructs look like, he says, 'we can have a big impact on health.' The team recruited more than 600 men, and interviewed them. First asking them 'what does it mean to be a man?', before probing them to explain their answers.”

Intensions Study in The Mirror

Intensions Study in The Mirror

On April 26, 2018, The Mirror published an article titled, ‘Male Millennials value EMOTIONS over physical strength, study reveals’. Written by Shivali Best, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

To quote from the article: "The results revealed that the most strongly endorsed value was selflessness, with 91 per cent of the men agreeing that that a man should help other people. Openness also ranked highly, with 88 per cent saying that a man should be open to new ideas, new experiences, and new people. More traditionally ‘male’ values ranked lower on the scale. While 75 per cent of the men said a man should have physical strength, 83 per cent said they should have emotional strength.”

Intensions Study in Enorm Magazine

Intensions Study in Enorm Magazine

On July 27, 2016, the German magazine Enorm published an article titled, 'Sind Roboter die besseren Chefs?' or 'Are Robots the better Chefs?' Written by Vincent Halang, the article discussed findings from our recent Intensions Consulting study on the Future of Work across Canada.

 

 

Intensions Study on CKNW, 630 CHED, News 1130 & News 770

Intensions Study on CKNW, 630 CHED, News 1130 & News 770

Over the past month, our recent Intensions Consulting study on Men's Sleep as appeared on a number of online news and radio stations, including: CKNW, 630 CHED, News 1130 and News 770. Below are summaries and links to these articles and discussions.

 

 

Intensions Study on Roundhouse Radio & CKNW

Intensions Study on Roundhouse Radio & CKNW

On April 5, 2016, Roundhouse Radio invited us into the studio to discuss our recent Intensions Consulting study on the Future of Work. Hosted by Janice Ungaro and Cory Ashworth, the interview covered trends in market psychology, work automation and employee motivations.

We also participated in an interview on CKNW which covered trends in the public perceptions of artificial intelligence, and workplace automation, with host Lynda Steele.