On March 2nd, 2016, Intensions Consulting was proud to participate in Digital Design Talks. Organized by the Vancouver Film School, the topic of the talk was Understanding Marketing Psychology and was designed to help students understand, "the hidden psychological motivations that exist beneath the surface of everyday social trends and human behavior."
On March 27th 2015, Intensions Consulting was proud to present at the 2015 Annual Livestock Care Conference. Organized by Alberta Farm Animal Care, the event was designed to, "provide an opportunity for researchers, industry, students, government and the public to address challenges and trends in animal care."
Intensions Consulting recently collaborated on an article published in the Urology Times titled, 'Personalized messaging: Communicating with men about their health'.
Authored by Dr. Larry Goldenberg, Professor of Urologic Sciences at the University of British Columbia, and Dr. Sean Skeldon, Urologist at the University of Toronto, the article explored common psychological and sociological motivations that lead men to make different health-related decisions.
One of the biggest areas of opportunity for a business or brand is market psychology. Involving the study of unconscious individual and sociocultural motivations, morphological market psychology provides a new way to explore and understand human behaviour.
In order to provide an introduction to the topic of morphological market psychology, Intensions Consulting have put together a simple SlideShare presentation titled 'Understanding Market Psychology.' We hope you find the presentation informative, and if you're interested in learning more about morphological market psychology please contact us.